Our challenge was to create a brand identity for Travancore Homes that honored its parent company's heritage while carving out a distinct, appealing presence in the senior living sector. We began by analyzing the parent brand's blue color and heliconia plant motif, seeking ways to evolve these elements. Our process involved extensive research into senior care branding, color psychology, and symbolism.

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We explored numerous concepts, ultimately landing on a design that represented growth and happiness. Through multiple iterations and client consultations, we refined our ideas into a cohesive visual language that spoke to both the company's roots and its forward-thinking approach to senior care.